Design Development &
Digital Brand Strategy
for coaches, consultants, authors & expert-level service providers
Let’s build a Beautiful & High End Brand that speaks for itself!
Let’s build a Beautiful & High End Brand that speaks for itself!
Create the ultimate plan for profit and conversion.
We'll work together to evaluate your brand's current state and identify areas of growth to get you to the next level.
You will have an experienced art director, designer and brand strategist at your disposal for a full day. ALL your branding questions answered, ALL of your challenges reviewed and tackled.
The Brand Experience VIP Session is a completely customized experience based upon you and your needs.
You'll walk away with not only increased clarity and good energy, but with an exact plan of action to accomplish your goals. You will know exactly what to do next and the steps you need to take to implement our work.
WEBSITE STRATEGY
Want to learn how turn your website into a money making machine & client booking machine?
All of your conversion questions answered PLUS ↓
Content Strategy analysis
Customer Journey mapping
Effectiveness (data/analytics)
Design + User Experience
CMS / Ease of management
SEO / structural quality
Security
INCLUDES:
Pre-call questionnaire
Meeting over Zoom Video Chat
Call recording
A comprehensive summary with resources and next steps
BRAND STRATEGY
Let’s turn what you stand for into what you are known for. It all begins with a plan.
All your branding questions answered PLUS ↓
Pinpoint the distinct space you fill in your industry
Get clear on the most important things your brand stands for
Define your brand’s target audience
Hone in on your unique value proposition
INCLUDES:
Pre-call questionnaire
Branding Analysis & Summary
Mood board
Recommendations for photos, colors, & fonts
A comprehensive summary with resources and next steps
MARKETING STRATEGY
Ready to level up? Let’s design your roadmap to more money and greater impact.
The first step in conducting the digital marketing strategy is a needs analysis, which includes:
Identifying key business objectives
Increasing leads and sales
Increasing brand awareness
Understanding of KPIs
Analysis & Review:
Conversion rates from lead to sales
Profitability by service type
Sales processes and systems currently in place
Review or development of your buyer personas / ICA
Road Map:
Our last step is to develop a digital marketing road map - a project management deliverable that covers the next three to 6 months of how your digital marketing funnel will progress.
Engage. Build trust. Convert!
A fine arts approach with a expert-led process.
Strategic, conversion design that supports your vision and your pricing.
BRAND IDENTITY DESIGN
An exquisite visual brand identity design experience.
INCLUDES:
Bespoke Logo Development Process:
- Initial Design Concepts
- Initial Version
- Up to 2 revisions
Final Logo plus a suite of brandmarks that MAY include:
- 1 primary logo
- up to 2 secondary logos
- a simplified logo mark or monogram
- browser favicon
Color palette development
Custom brand style guide which includes:
- Brand color palette codes for print and
- Digital assets
- Font selections and typography guide
- Photographic styles
PLUS ↓
A Brand Strategy VIP Package
(see “done with you” section above)
VIP DESIGN DAYS
You will have an experienced art director, designer and brand strategist at your service for a full day and knock out your top design priorities.
Do you want to:
Build a beautiful, high converting sales page?
Update your website so it looks amazing and attracts your perfect clients?
Get your new freebie PDF or opt-in page designed and ready to generate more leads?
What kind of services are included in the VIP DESIGN DAY?
Print Materials – sales sheets, direct mailers, brochures, event programs, signage
Digital Materials – email templates, social media graphics, blog banners, and other web graphics
Ad Design - print and web ads
Services do not include additional costs like stock photography & fonts
Additional services are available upon request.
Please note: Services do not include logo design.
WEBSITE DESIGN & DEVELOPMENT
This is where creativity meets strategy.
INCLUDES:
Customer Journey & Funnel mapping
Needs analysis & Comprehensive Website Strategy
Brand & Content Strategy
Conversion Copywriting
Style Tile & Color Palette Design
Website Design & Build
Favicon design / icons or social sharing logos
Domain set-up
SEO
PLUS ↓
2 rounds of refinements
1-on-1 website training
30 days of tech support
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